MyMarketingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. Instructors, contact your Pearson representative for more information. MyMarketingLab should only be purchased when required by an instructor. Students, if MyMarketingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.
Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Help students learn how to create customer value and engagement Principles of Marketing, Global Edition, 16th Edition. Principles of Marketing - Two-Year and Four-Year >.Management and Organisational Behaviour.Training and support for digital products.What Smarthinking means to our customers.
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